Globant unites strength to craft seamless experiences at Connected Experiences Studio.

Globant has launched its Connected Experiences Studio, which aims to bring together the company’s expertise in technology and customer experiences to create seamless interactions between brands and their customers. The studio will focus on creating personalised and engaging experiences for fans, guests, and travellers, using cutting-edge technology to bridge the gap between physical and digital worlds. The launch of the studio comes as the demand for customer experience services is set to increase to $473.3bn by 2027, according to a study by IDC. The Connected Experiences Studio will assess a company’s current customer experience and design a strategy and course of action to improve customer satisfaction, profitability, and operational efficiency.